In 1982, a love of
weightlifting and an entrepreneurial spirit led college senior Daryle
Scott to launch Titan Bodybuilding, a mail-order company specializing in
competitive bodybuilding suits. Daryle and three of his friends invested
$5,000 each into the new venture, which operated out of Daryle's
Jacksonville, Florida apartment. Within just five months, Titan had
become so successful that Daryle quit his "day job" and devoted himself
to the company full-time.
In 1984, Daryle decided to branch out into new markets and formed Venus
Body wear. Venus Body wear offered ladies' leotards and exercise apparel
sold via full-page ads in popular publications like Cosmopolitan. In
1985, the offerings were expanded to include swimwear, and Venus
Swimwear was born.
Since its inception, Venus Swimwear has grown at an astonishing rate. In
addition to its core mail-order business, Venus Swimwear also includes a
retail outlet and wholesale distribution to surf shops and specialty
stores around the world. Today, Venus Swimwear is the world's largest
retailer of junior swimwear - and is still growing.
In 1999, Venus Swimwear acquired the mail-order apparel company
WinterSilks,
bringing Venus into the fall/winter market.
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